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Course Description

This course covers the practical application of artificial intelligence tools across sales, marketing, and business development workflows. Professionals learn how to leverage machine learning and generative AI to automate lead generation, personalize marketing campaigns, and optimize pipeline management. Participants leave with actionable frameworks and prompt engineering skills to increase operational efficiency and drive revenue growth.

Course Objectives

  • Identify core AI and machine learning use cases across sales, marketing, and business development

  • Apply prompt engineering techniques to generate high-performing marketing copy and sales collateral
  • Analyze customer data to segment audiences and predict buying behaviors using AI tools
  • Develop automated lead scoring and nurturing workflows using modern AI platforms
  • Design an integrated AI adoption strategy for an existing commercial team

Who Should Attend?

Sales professionals, marketing managers, and business development executives looking to integrate practical AI solutions into their daily commercial operations.

Course Agenda

 

Day 1 – Foundations of AI in Commercial Operations

  • Overview of artificial intelligence and generative AI tools in the market

  • Ethical considerations, data privacy, and compliance in commercial AI use
  • Fundamentals of prompt engineering for business applications
  • Mapping AI solutions to existing sales and marketing funnels
  • Hands-on: Develop and test a foundational prompt library for common marketing and sales tasks.

Day 2 – AI-Driven Marketing and Customer Engagement

  • Leveraging AI for customer segmentation and persona development
  • Automating personalized email campaigns and content creation at scale
  • Analyzing sentiment and social listening data using natural language processing
  • Optimizing digital advertising spend and bidding strategies with predictive analytics
  • Hands-on: Build a targeted, multi-channel marketing campaign using generative AI writing and segmentation tools.

Day 3 – Sales Automation, Business Development, and Action Planning

  • Automating lead research, qualification, and CRM data entry
  • Predictive lead scoring to prioritize pipeline opportunities
  • AI-assisted proposal writing and objection handling preparation
  • Course wrap-up, Q&A, and building a personalized team action plan
  • Hands-on: Design an end-to-end automated sales prospecting workflow and present the final implementation plan.

Assessment Methodology

All courses conducted by EdTech will begin with a Pre-evaluation and end with a Post-evaluation. The instructor will evaluate the knowledge and skills of the participants according to the feedback given by participants. This will help to recognize the benefits and the level of knowledge gained by participants through the course.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.