Course Description

"Creating Brand Value" training is essential for businesses of all sizes because it equips individuals with the knowledge and skills to build and manage strong brands that resonate with customers and drive business growth. This training helps participants understand the principles of brand strategy, including defining brand identity, developing a brand story, and creating a consistent brand experience across all touchpoints. By understanding how to create and communicate brand value, businesses can differentiate themselves from competitors, build customer loyalty, and ultimately increase profitability.

Course Objectives

Upon the successful completion of this course, each participant will be able to:

  • Understand the core principles of brand building and their impact on business success
  • Develop and articulate a compelling brand story and value proposition
  • Conduct market research and competitive analysis to identify brand opportunities
  • Create and implement effective brand positioning strategies
  • Develop and manage integrated marketing campaigns that deliver consistent brand experiences
  • Measure and track brand performance and ROI
  • Adapt brand strategies to changing market conditions and consumer behavior
  • Communicate brand values effectively to internal and external stakeholders

Who Should Attend?

This course is designed for Marketing Managers, Brand Managers, Product Managers, Marketing, Communications Specialists, Advertising Professionals, Public Relations Specialists, Digital Marketing Specialists, Business Development Managers, Entrepreneurs & anyone involved in brand strategy and execution.

Course Agenda

5 Days

Registration, Welcome & Introduction

Pre-Test

Foundations of Brand Value

  • What is Brand Value?
  • Brand Storytelling
  • Brand Positioning
  • Brand Identity

Building Brand Awareness & Engagement

  • Public Relations & Media Relations
  • Content Marketing
  • Social Media Marketing

Customer Experience & Brand Loyalty

  • Customer Journey Mapping
  • Customer Relationship Management (CRM)
  • Brand Advocacy

Measuring & Managing Brand Performance

  • Brand Tracking & Measurement
  • Brand ROI
  • Brand Budgeting & Planning
  • Brand Innovation & Adaptation

Leadership & Communication

  • Leading Brand Teams
  • Brand Presentations & Storytelling
  • Case Studies & Best Practice

Post-Test

End of the Course

Assessment Methodology

All courses conducted by EdTech will begin with a Pre-evaluation and end with a Post-evaluation. The instructor will evaluate the knowledge and skills of the participants according to the feedback given by participants. This will help to recognize the benefits and the level of knowledge gained by participants through the course.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.