Course Description

Creativity in communications and PR training is essential in today's fast-paced and competitive world because it helps individuals and organizations develop innovative and engaging communication strategies that cut through the noise and resonate with their target audiences. By fostering creative thinking and problem-solving skills, this training equips participants with the tools and techniques to craft compelling messages, develop impactful campaigns, and build strong relationships with stakeholders. Whether it's through workshops, seminars, or online courses, creativity training can inspire new perspectives, spark fresh ideas, and ultimately enhance the effectiveness of communication efforts across various platforms and channels.

Course Objectives

Upon the successful completion of this course, each participant will be able to:

  • Develop creative thinking skills and techniques
  • Learn to identify and overcome creative blocks
  • Master storytelling techniques for effective communication
  • Gain practical experience in developing creative communication campaigns
  • Learn to use creative tools and technologies
  • Understand the role of data and insights in driving creative decisions
  • Develop a creative portfolio to showcase their skills

Who Should Attend?

This course is designed for Communications professionals (PR specialists, media relations, content creators, social media managers, marketing communicators), Advertising professionals, Brand managers, Marketing managers & anyone involved in creative content development.

Course Agenda

5 Days

Registration, Welcome & Introduction

Pre-Test

Foundations of Creativity

  • What is Creativity?
  • The Creative Process
  • Creative Thinking Technique
  • Overcoming Creative Blocks

Storytelling & Narrative

  • The Power of Storytelling
  • Storytelling Techniques
  • Case Study Analysis
  • Developing Your Brand Story

Digital Creativity & Tools

  • Creative Tools & Technologies
  • Interactive Content
  • Social Media Creativity
  • Developing creative social media strategies, utilizing trending formats (Reels, TikToks, live streams), influencer marketing.
  • Creating a short social media campaign using creative tools.

Data-Driven Creativity & Measurement

  • The Role of Data & Insights
  • Creative Campaign Development Workshop

Presentation & Portfolio Building

  • Effective presentation techniques, storytelling in presentations, delivering impactful pitches.
  • Creating a professional portfolio showcasing creative work, writing compelling case studies.

Post-Test

End of the Course

Assessment Methodology

All courses conducted by EdTech will begin with a Pre-evaluation and end with a Post-evaluation. The instructor will evaluate the knowledge and skills of the participants according to the feedback given by participants. This will help to recognize the benefits and the level of knowledge gained by participants through the course.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.