Course Description

In today's data-driven world, organizations are increasingly relying on data science to gain a competitive edge. "Data Science for Competitive Advantage" training is essential as it equips individuals with the necessary skills and knowledge to leverage data effectively. This training covers a wide range of topics, including data collection, cleaning, analysis, visualization, and machine learning techniques. By participating in this training, individuals can learn how to extract valuable insights from large datasets, identify trends and patterns, build predictive models, and make data-driven decisions that can improve business performance, optimize operations, and drive innovation.

Course Objectives

Upon the successful completion of this course, each participant will be able to:

  • Understand the fundamental concepts of data science and its applications in business
  • Identify key data sources and methods for data collection and preparation
  • Apply data visualization techniques to effectively communicate insights
  • Perform basic statistical analysis and interpret the results
  • Build and evaluate simple predictive models using machine learning algorithms
  • Understand the ethical considerations and best practices in data science
  • Develop a data-driven decision-making framework for their specific business context
  • Communicate data-driven insights to stakeholders effectively

Who Should Attend?

This course is designed for Business Analysts, Data Analysts, Marketing Professionals, Product Managers, Business Intelligence Analysts, Decision-Makers (Executives, Managers) & anyone interested in leveraging data for strategic advantage.

Course Agenda

DAY 1

Registration, Welcome & Introduction

Pre-Test

Introduction to Data Science & Business Applications

  • What is Data Science?

                   √    Defining data science, its key components (statistics, computer science, domain expertise)

                   √    The data science lifecycle: from data collection to model deployment

                   √    Global statistics and trends

  • Business Applications of Data Science:

                   √    Customer segmentation & targeting

                   √    Fraud detection

  • Predictive maintenance

                   √    Risk assessment

                   √    Personalized recommendations

                   √    Market research & trend analysis

                   √    Supply chain optimization

  • Data Sources & Collection:

                   √    Internal data sources (CRM, ERP, databases)

                   √    External data sources (public datasets, APIs, web scraping)

                   √    Data collection methods (surveys, interviews, experiments)

  • Data Quality & Cleaning:

                   √    Identifying and handling missing values, outliers, and inconsistencies

                   √    Data transformation and feature engineering techniques

  •  Creative Campaign Development Workshop

Day 2

Data Visualization & Exploratory Data Analysis (EDA)
  • Principles of Effective Data Visualization:

                   √    Choosing the right chart type for different data types

                   √    Creating clear and concise visualizations

                   √    Storytelling with data

                   √    Tools for data visualization (Tableau, Power BI, Python libraries like matplotlib, seaborn)

  • Exploratory Data Analysis (EDA):

                   √    Summarizing and visualizing data distributions 

                   √    Identifying patterns, trends, and anomalies

                   √    Hypothesis testing and statistical significance

                   √    Case study: Conducting EDA on a real-world dataset

Day 3

Statistical Analysis & Machine Learning Fundamentals
  • Statistical Concepts:

                   √    Descriptive statistics (mean, median, mode, standard deviation)

                   √    Inferential statistics (hypothesis testing, regression analysis)

                   √    Probability distributions

  • Introduction to Machine Learning:

                   √    Supervised vs. unsupervised learning

                   √    Common machine learning algorithms (linear regression, logistic regression, decision trees, clustering)

                   √    Model evaluation metrics (accuracy, precision, recall, F1-score)

          

Day 4

Evaluating Predictive Models
  • Predictive model using a chosen machine learning algorithm
  • Data preparation, model training, and evaluation
  • Model Selection & Tuning:

                   √    Techniques for improving model performance (hyperparameter tuning, cross-validation)

                   √    Overfitting and underfitting

                   √    Ensemble methods (bagging, boosting)

Day 5

Communicating Insights & Best Practices
  • Ethical Considerations in Data Science:

                   √    Data privacy and security

                   √    Bias in data and algorithms

                   √    Responsible AI

  • Best Practices in Data Science:

                   √    Version control

                   √    Reproducibility

                   √    Documentation

Pre-Test

End of the Course

Assessment Methodology

All courses conducted by EdTech will begin with a Pre-evaluation and end with a Post-evaluation. The instructor will evaluate the knowledge and skills of the participants according to the feedback given by participants. This will help to recognize the benefits and the level of knowledge gained by participants through the course.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.