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Course Description

This 5-day program provides participants with the knowledge and tools to systematically design, implement, and evaluate communication strategies that align with organizational goals, addressing audience analysis, messaging, channel selection, performance measurement, and strategy adaptation across various contexts.

Course Objectives

Upon the successful completion of this course, each participant will be able to:

  • Understand the core components of a strategic communication framework
  • Conduct stakeholder and audience analysis to inform strategy development
  • Define communication goals, objectives, and key messages
  • Select and integrate appropriate channels and tools for message delivery
  • Align communication strategies with business and organizational goals
  • Develop a communication action plan with timelines, responsibilities, and resources
  • Monitor, measure, and refine communication strategies using performance data and feedback

Who Should Attend?

This course is designed for Communication managers, marketing professionals, project leads, corporate strategists, public relations specialists, and anyone responsible for designing or overseeing communication initiatives within their organization.

Course Agenda

Day 1

Registration, Welcome & Introduction

Pre-Test

Introduction to Strategic Communication

  • The role of communication in achieving organizational objectives
  • Elements of a communication strategy: goals, audience, messages, channels, evaluation
  • Communication strategy vs. communication plan
  • Situational analysis and communication audits
  • Understanding organizational context and aligning communication accordingly

Day 2

Audience and Stakeholder Analysis

  • Identifying internal and external audiences
  • Stakeholder mapping and prioritization
  • Audience segmentation and profiling
  • Understanding audience needs, perceptions, and media habits
  • Tailoring messages and approaches to different audience groups

Day 3

Message Development and Channel Selection

  • Crafting clear, persuasive, and consistent key messages
  • Message framing for strategic impact
  • Selecting appropriate communication channels (traditional, digital, interpersonal)
  • Integrating multiple channels for maximum reach and resonance
  • Timing, frequency, and sequencing of communications

Day 4

Strategy Planning and Execution

  • Setting SMART communication objectives
  • Creating a communication strategy framework and action plan
  • Allocating roles, responsibilities, timelines, and resources
  • Risk management and contingency planning in communication
  • Gaining internal buy-in and aligning with organizational functions

Day 5

Monitoring, Evaluation, and Adaptation

  • Establishing KPIs and metrics for communication effectiveness
  • Tools for monitoring communication performance
  • Gathering and using feedback for continuous improvement
  • Reporting results and demonstrating value to stakeholders

Post-Test

End of the Course

Assessment Methodology

All courses conducted by EdTech will begin with a Pre-evaluation and end with a Post-evaluation. The instructor will evaluate the knowledge and skills of the participants according to the feedback given by participants. This will help to recognize the benefits and the level of knowledge gained by participants through the course.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.