Course Description

Certificate in Marketing Strategy & Planning is a practical and interactive program designed to equip marketing professionals, managers, and business leaders with the knowledge and tools to develop effective marketing strategies, plan campaigns, and align marketing activities with business objectives. The program covers strategic marketing frameworks, market research, segmentation, positioning, and performance tracking. Participants completing the program will receive a certificate recognizing their competence in marketing strategy and planning.

Course Objectives

 Upon the successful completion of this course, each participant will be able to:

  • Understand the fundamentals of strategic marketing and planning.
  • Conduct market analysis, segmentation, and targeting.
  • Develop effective marketing strategies aligned with business goals.
  • Plan marketing campaigns with measurable objectives.
  • Utilize strategic frameworks like SWOT, PESTEL, and 4Ps/7Ps.
  • Allocate budgets and resources effectively for marketing initiatives.
  • Monitor and measure marketing performance using KPIs.
  • Make data-driven decisions to optimize marketing strategies.

Who Should Attend?

This course is designed for marketing managers, marketing executives, brand managers, business development professionals, and entrepreneurs.

Course Agenda

Registration

Welcome & Introduction

Pre-Test

Day 1: Fundamentals of Marketing Strategy

  • Introduction to strategic marketing and planning
  • Understanding market dynamics and competition
  • Market research and analysis techniques
  • Customer segmentation, targeting, and positioning (STP)
  • SWOT and PESTEL analysis for strategy formulation
  • Workshop Activity: Conduct a market analysis and SWOT for a sample business

Day 2: Marketing Planning & Campaign Development

  • Marketing mix: 4Ps/7Ps application in strategy
  • Setting marketing objectives and KPIs
  • Marketing campaign planning: channels, messaging, and timelines
  • Budgeting and resource allocation for campaigns
  • Aligning marketing plans with business goals
  • Workshop Activity: Develop a marketing campaign plan for a sample product or service

Day 3: Performance Measurement & Strategy Optimization

  • Monitoring marketing performance using KPIs
  • Measuring ROI of marketing initiatives
  • Adjusting strategies based on market feedback
  • Case studies of successful marketing strategies

Post Test

End of the Course

Assessment Methodology

All courses conducted by EdTech will begin with a Pre-evaluation and end with a Post-evaluation. The instructor will evaluate the knowledge and skills of the participants according to the feedback given by participants. This will help to recognize the benefits and the level of knowledge gained by participants through the course.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.