Certified Brand Manager (Internationally Aligned) is a focused, practical program designed to prepare marketing professionals, product managers, and brand strategists to manage, grow, and measure brands according to globally recognized standards. The program is aligned with AMA’s Professional Certified Marketer (PCM) in Branding and CIM Brand Management best practices, covering brand strategy, positioning, communication, digital branding, and brand performance measurement. Participants completing the program will receive a certificate of completion aligned with international brand management standards, preparing them for recognized global certification pathways.
Upon the successful completion of this course, each participant will be able to:
This course is designed for brand managers, marketing managers, product managers, marketing executives, and professionals responsible for managing or growing brands in a competitive market.
Registration
Welcome & Introduction
Pre-Test
Day 1: Fundamentals of Brand Management
Day 2: Brand Strategy & Communication
Day 3: Brand Performance & Capstone
Post Test
End of the Course
Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.
Percentages of the total course hour classification are:
At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.