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Course Description

The Digital Marketing Training Program is designed to equip participants with the skills, tools, and strategies to plan, execute, and measure effective digital marketing campaigns. The course covers the full spectrum of digital marketing channels, including search engines, social media, email, content marketing, and analytics. Participants will gain practical knowledge on how to attract, engage, and convert customers in the digital landscape while developing measurable results and ROI for their campaigns.

Course Objectives

Upon completion of this course, participants will be able to:

  • Understand the digital marketing landscape and emerging trends
  • Develop and implement integrated digital marketing strategies.
  • Optimize websites and content for search engines (SEO).
  • Plan and manage effective social media campaigns.
  • Use email marketing and automation tools effectively.
  • Run paid campaigns on Google, social media, and other platforms.
  • Measure campaign performance using analytics tools and KPIs.
  • Create a digital marketing plan aligned with business objectives.

Who Should Attend?

This course is designed for marketing professionals, business owners, entrepreneurs, sales professionals, and anyone looking to build practical digital marketing skills.

Course Agenda

Registration

Welcome & Introduction

Pre-Test

Day 1: Introduction & Digital Marketing Fundamentals

  • Overview of digital marketing and its importance
  • Understanding the digital customer journey
  • Digital marketing channels: SEO, SEM, social media, email, content marketing, and affiliate marketing
  • Marketing funnel, KPIs, and conversion metrics
  • Introduction to digital marketing tools
  • Case studies of successful campaigns

Day 2: Content Marketing & SEO

  • Importance of content in digital marketing
  • Content strategy and planning
  • Copywriting and storytelling for digital platforms
  • Search Engine Optimization (SEO) fundamentals

          On-page and off-page SEO

          Keyword research and optimization

          Link building techniques

  • SEO tools and analytics basics
Day 3: Social Media Marketing

  • Social media platforms overview (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube)
  • Social media strategy and campaign planning
  • Content creation and scheduling
  • Engagement, community management, and influencer marketing
  • Paid social campaigns and targeting
  • Social media analytics and reporting

Day 4: Paid Advertising & Email Marketing

  • Introduction to Google Ads and Pay-Per-Click (PPC) campaigns
  • Display advertising and retargeting techniques
  • Email marketing fundamentals
  • List building, segmentation, and automation
  •  A/B testing and personalization strategies
  • Tracking ROI and conversions 

Day 5: Analytics, Strategy & Campaign Planning
  • Understanding web analytics (Google Analytics, dashboards)
  • Tracking user behavior, conversions, and attribution
  • Data-driven decision making
  • Integrating digital marketing channels into a single strategy
  • Developing a full digital marketing plan
  • Best practices, trends, and future of digital marketing 

Post Test

End of the Course

Assessment Methodology

All courses conducted by EdTech will begin with a Pre-evaluation and end with a Post-evaluation. The instructor will evaluate the knowledge and skills of the participants according to the feedback given by participants. This will help to recognize the benefits and the level of knowledge gained by participants through the course.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.