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Course Description

The "Certificate in Advanced Business Communication" is a comprehensive program designed to equip professionals with advanced communication skills essential for success in the business environment. This course focuses on enhancing verbal, non-verbal, and written communication abilities to ensure clear, persuasive, and impactful exchanges in various professional settings. Participants will engage in practical exercises, role-plays, and real-world case studies to refine their communication strategies and overcome common challenges in business interactions.

Course Objectives

Upon the successful completion of this course, each participant will be able to:​

  • ​Master advanced techniques for effective business communication.
  • Enhance skills in persuasive and influential communication.
  • Improve written communication for clarity and professionalism.
  • Develop strategies for managing difficult conversations and conflicts.
  • Strengthen presentation skills for impactful delivery.
  • Build confidence in cross-cultural and virtual communication environments.

Who Should Attend?

This course is designed for business professionals, managers, team leaders, and anyone looking to improve their communication skills in a business context. It is particularly beneficial for those who regularly engage in negotiations, lead teams, present to stakeholders, or need to enhance their written and verbal communication for career advancement.

Course Agenda

Registration​

Welcome & Introduction

Pre-Test

Advanced Verbal and Non-Verbal Communication

  • Overview of Course Objectives​
  • The Importance of Advanced Communication Skills in Business

The Foundations of Effective Communication

  • Understanding Communication Styles and Their Impact
  • Advanced Listening Skills: Active Listening and Beyond
  • The Role of Emotional Intelligence in Communication

Non-Verbal Communication Mastery

  • Reading and Using Body Language Effectively
  • Enhancing Communication Through Gestures, Facial Expressions, and Posture
  • Building Rapport and Trust with Non-Verbal Cues

Persuasive Communication Techniques

  • The Art of Persuasion in Business
  • Crafting Messages that Influence and Convince
  • Handling Objections and Resistance

Practical Session:

  • Role-plays on handling high-stakes business conversations

Advanced Written Communication and Presentation Skills

Professional Business Writing

  • Writing with Clarity, Precision, and Purpose
  • Advanced Email Etiquette: Writing for Impact and Response
  • Crafting Persuasive Proposals and Reports
  • Writing for Diverse Audiences: Tailoring the Message

Editing and Proofreading for Perfection

  • Techniques for Polishing Business Documents
  • Common Pitfalls in Business Writing and How to Avoid Them

Effective Presentation Skills

  • Structuring Presentations for Maximum Impact
  • Advanced Techniques for Engaging Your Audience
  • Visual Aids and Storytelling in Presentations
  • Managing Presentation Anxiety

Practical Session:

  • Creating and delivering a persuasive business presentation

Strategic Communication and Conflict Management

Strategic Communication in Business

  • Communicating Vision, Mission, and Values
  • Building Consensus and Driving Change Through Communication
  • Communicating in Times of Crisis

Managing Difficult Conversations

  • Strategies for Navigating Conflict and Disagreement​
  • Communicating Bad News with Empathy and Professionalism
  • Negotiation Skills: Finding Win-Win Solutions

Cross-Cultural and Virtual Communication

  • Communicating Across Cultures: Adapting to Diverse Communication Styles​
  • Best Practices for Virtual Communication and Remote Teams
  • Overcoming Communication Barriers in a Global Business Environment

Case Studies and Hands-On Practical Sessions

  • Case Study 1: Crisis Communication and Reputation Management
  • Case Study 2: Leading Change Through Strategic Communication

Review of Key Concepts and Techniques

Group Discussion on Real-World Communication Challenges

Certification Exam

End of the Course

Assessment Methodology

All certified courses conducted by EdTech will begin with a pre-evaluation to assess participants' initial knowledge and skills, allowing instructors to tailor the course content accordingly. Throughout the course, participants will engage in structured learning activities, with ongoing assessments to monitor progress. The course will conclude with a certification exam designed to evaluate the participants' mastery of the material. Those who pass the exam will be awarded a certification that reflects the course title, indicating they have met the required standards of knowledge and competency.

Training Methodology

Facilitated by a highly qualified specialist, who has extensive knowledge and experience; this program will be conducted using extensively interactive methods, encouraging participants to share their own experiences and apply the program material to real-life work situations in order to stimulate group discussions and improve the efficiency of the subject coverage.

Percentages of the total course hour classification are:​

  • ​40% Theoretical lectures, Concepts and approach
  • 20% Motivation to develop individual skill and Techniques
  • 20% Case Studies and Practical Exercises
  • 20% Topic General Discussions and interaction

Course Manual

Participants will be provided with comprehensive presentation material as reference manual. This presentation material is a compilation of core valuable information, references, presentation methods and inspiring reading which will be used as a part of the material guide.

Course Certificate

At the completion of the course, all participants who successfully accomplished the required contact hours will receive an EdTech Training Participation Certificate as a testimony to their commitment to professional development and further education.

Why Edtech ?

  • Industry Experienced; Internationally Qualified Trainers
  • Hands-on Practical Sessions & Assignments
  • Intensive Study materials
  • Flexible Schedules
  • Realistic training methodology
  • High-Quality Training in Affordable Course Fees
  • Achievement Certificate, as approved by the Ministry of Education (Abu Dhabi Center for Technical and Vocational Education Training - ACTVET), HABC, AWS, IAOSHE, SHRM, etc.